The Orchard Town Center

THE WHO

& WHYF

The mail features numerous shopping and dining options, large and small. The Orchard is  unique with it’s open-air concept. This design allows them to host a number of events throughout the year.

BHC was tasked with creating a new look and feel that would highlight events and promos throughout the year in print, digital and onsite signage.

CHALLENGE
Create an entire new look and feel that matches the sophistication, excitement and uniqueness that has been established at The Orchard Town Center.

We created an entire new look and feel that would be seen by hundreds of thousands, promoting their year-round events and promos.

Keep scrolling to see some of the work we did for this awesome place.

While events are huge at The Orchard. They were also looking for signage and advertising that would promote the one-step-shop feature at the mall.

We created a campaign revolving around how The Orchard “answers the question” to just about any scenario. In each ad, we’d highlight a scenario, revel how it’s the destination for said scenario and promote all the stores you can visit.

It’s no secret that malls have seen a sharp decline. The Orchard has been the expecption to this stat for 10 years now. It’s continued success is a cause for celebration.

BHC took the existing brand and existing look and feel to create a campaign to celebrate their 10 year anniversary. The campaign would lead up to their celebration, but continue to be featured throughout 2018.